How Blockchain Technology is Changing the Game for Social Media Analytics for Brands

Brand persona is extremely important to maintain in today's digital world no matter how big or small your brand is. You need to have all the insights about your competitors and campaigns, what people are thinking about it and also find out all about your internet presence. But how do you go about this especially if you are a medium sized company that can’t afford the fancy CRM systems and data analytics tools? These days, websites like Unbiased have made use of blockchain technology to create affordable data analytics tools for companies and individuals. Here’s why you need to sign up with blockchain-based social media platform websites like Unbiased -

Gain access to real news
Let’s face it, the internet is filled with fake news and a lot of websites even add misleading titles and headlines just for clickbait. This can be extremely troublesome when you are trying to get information on a brand or a company so that you can create a successful ad campaign online or even offline!

With social media built using blockchain websites, you can be assured that the news is real as real can be because all the content creators are rewarded for their work. The content creators aren’t bulk-producing content just for clicks which means brands have access to legit news all year round.

Better social media insights
One of the most important things for a brand is to know what people and customers online think about the brand. A search engine for social media insights on all the positives and negatives that people are talking about the brand will really help you find the best way to go about your branding and campaigning online.

Well-researched topics
If you need any additional news on a competitor’s campaigns or even on a brand that you’ve been meaning to pitch to for the longest time, you can use these websites and apps for reading well-researched topics. Everything written on these platforms is usually double checked by the editors to ensure there is no content spillover of fake news which makes it even more interesting!

Improvement in brand persona
Once you have all the real news on your own brand campaigns as well as all the consumer insights online thanks to apps like Unbiased, you can improve your brand persona online. Along with the data analytics team support, you can start creating conversations with customers online and improve the entire CRM process too.

This will definitely improve your relationship with your customers because a brand reaching out all the way to its customers shows how much it cares!All of these services are generally quite expensive but with blockchain technology, websites like Unbiased have made it affordable for small to medium scale businesses across the world.

For more info : - Social Media Which pays users